‘Tea is like a human being,’ says founder of Newby Teas Mr. N. Sethia. ‘From the first stage of plucking green leaves through to production, it needs to be nurtured, cultured and supported.’
It’s the love and care that goes into the process of our blends that makes Newby Teas a cut above the rest. As Mr. Sethia says, ‘we are a charity orientated company, aiming to provide a service to humanity.’ Priding ourselves on a desire to produce only the finest tea, we are continuously investing in its research and preservation. And that starts with the very best.
Whilst the leaves that go into our teas are plucked from the same bush as many other brands’, we use only the first and second flush of the tea-growing season. In their newest growth, the leaves and buds are at the finest quality possible, producing the very best teas imaginable. We do not buy or use any end of season teas, ever.
The true risk to the finished leaf comes from its three enemies: heat, humidity and contamination. In transit from the production fields to the packaging centre, the inherent character of tea can easily be contaminated. Which is why here at Newby, we reduce transit time due to global pollution, and invest in the most unique preservation facility money can buy. From the moment the leaves are processed into the tea you know and love, our blends are nurtured the Newby way.
Tea is a delicate product, easily contaminated by light, humidity and even lingering smells. As such, a large part of our unique preservation technique is defending Newby Teas from such pollution: assuring each and every cup you brew is as fresh as when it was first made. Often the finer things in life are entirely dependent on their ingredients, but tea’s quality comes from its processing. Two cups made from the same leaf can be absolute opposites if their conservation differs.
As the only company in the world that utilises such a precise concept of preservation, we can frankly state that our teas are the most cared for on the planet. And that’s a dedication you can taste in every cup.
But we won’t rest on our laurels: we continuously work on getting the best of the best to you. We are continually researching bigger and better blends, creating teas never before tasted and – most importantly – keeping them safe. Our mission is serving humanity, and investing in its future.
Above all else, we believe tea should arouse emotion, revive spirits and make the world a little sweeter. And if a cup of Newby Teas can do that, in our eyes, that’s money well invested.