Our first European boutique is officially open today!
Situated in the iconic village of Gstaad, Newby Teas’ stunning boutique showcases our most exclusive products and combines our uncompromising pursuit of quality with our mission to preserve the art and culture of tea. The breath taking space is the newest jewel in the Newby crown.
The chalet is positioned on the prestigious Lauenenstrasse and joins a host of big name boutiques in the area, including Hermès, Cartier and Chopard. The Bernese resort was a natural fit for Newby Teas, with the brand’s reputation already well established in the area, having been served for many years in esteemed outlets such as the Park Gstaad and Hotel Olden.
“I love Gstaad, for me it is the paradise of Swiss,” says Newby founder Mr. N. Sethia. “Newby Teas’ mission is to reintroduce the lost art and culture of tea by offering the very best, and in Gstaad, people want only the best. They know that no other brand can offer them our quality!”
The style of the boutique highlights the London house’s talent in finding the right balance between past, present and future. The traditionally Swiss exterior gives way to a contemporary chalet-boutique, with quietly luxurious interiors offsetting the brilliance of the antique silver-plated teaware on display.
The store features Newby’s most luxurious, award-winning teas alongside its ultimate gift sets, presenting our finest teas in inspired diamond and ruby adorned caddies created by an Italian master jeweller.
“I’d decided to install the first shop in Switzerland in Gstaad to offer its residents and visitors the best teas in the world. Then this cottage fell from the sky quite unexpectedly,” Mr. Sethia said. “It was a sign.”