Our English Breakfast tea has been named number one by a panel of celebrity foodie experts on Channel 4’s Tried and Tasted: The Ultimate Shopping List. The show shines a spotlight on a variety of popular British brands from food and drink giants to independent producers and luxury or small-batch purveyors.
Our English Breakfast Silken Pyramids were included in a blind taste test of four teas, including Yorkshire Tea and PG Tips, and were voted the best blend by the judges. Our Founder and Chairman Mr Sethia said:
We are absolutely thrilled and delighted that the Tried and Tasted experts appreciated and recognised the superb quality of our teas. We’re on a mission to revive tea culture and make premium tea available to everyone so we’re very happy to be celebrating our place on The Ultimate Shopping List and thank the judges for selecting us.
Tried and Tasted judge and Michelin chef Michel Roux Jr said of our breakfast blend, ‘As a black tea, I like it because it’s light.’ and tea expert Patrick Quilliam said, ‘It’s got quite a lot of astringency, that’s what you want in a breakfast tea.’ He also explained that the PG Tips English Breakfast was ‘cloudy’ suggesting the tea bag contained lots of dust, compared to high quality teas, which are crystal clear. The programme also showed how lower quality teas and fine teas differed. Journalists from The Sun Newspaper reported on the television show and our winning tea:
We’re proud to have been selected as the favourite of expert foodies, beating leading supermarket brands and the nation’s favourites to the top spot. Newby is dedicated to ensuring we use only the very best tea leaves available to guarantee an exceptional taste experience and share the culture of fine tea with people everywhere. Journalists from the Daily Mail said:
We take pride in sourcing, blending, preserving and packing our teas in line with exceptional standards. Only the best is good enough for our customers and we mean that, truly. Our Founder and Chairman Mr Sethia has also said:
All our teas are sourced from the world’s finest leaves and each is meticulously blended and preserved. We foil-seal every tea to lock in its character and protect it from light and contamination. This means we can promise unrivalled freshness and flavour from garden to cup. It’s because of this dedication that once people taste a Newby tea, they never go back.
Thanks to the judges, Michel Roux Jr, William Sitwell, Fred Sirieix, William Sitwell, Lucy Alexander and Jay Rayner for selecting us as the number one English Breakfast tea for Tried and Tasted: The Ultimate Shopping Basket. We’re celebrating our win with a perfectly-brewed cup of English Breakfast tea using our winning whole leaf Silken Pyramids.