Great news for fans of stunning, witty and original design, and for us too. The fourth edition of The Package Design Book has arrived and Newby Teas is featured inside. Published by Taschen, this beautiful hardback tome is a coffee table book of images and essays like no other and we’re very proud to have not one but two of our collections make the grade.
What is The Package Design Book?
A treat for the eyes, the book celebrates the winners of the Pentawards Package Design Prize and in this issue, we see the international jury’s favourites from 2015 and 2016. From minimalist beauty products to ingenious pizza boxes, every item in The Package Design Book is modern, intelligent and beautifully designed. There are a range of categories and various types of award so the book is positively bursting with unique ideas from the world’s most talented product designers.
Newby Teas’ Zodiac Collection, a range of 12 miniature caddies, is featured in the Silver Pentaward section. Receiving the award in 2015, the midnight-blue range depicts the 12 constellations of the zodiac in sparkling Swarovski crystals. Hugely popular with design lovers, those seeking personal gifts and keepsakes, and of course, fans of luxury tea, the 25g caddies can be purchased individually, or as a comprehensive set in a sleek, limited edition display case.
Also appearing in the book’s Silver Pentawards section for 2015 is our Silken Pyramids range. These 12 boxes of individually-wrapped luxury tea bags are inspired by The Chitra Collection, Newby Founder Mr. Sethia’s private collection of tea wares and antiquities. Sleek white boxes are offset by a range of deep and bright tones reflecting the single-serve teas inside, while the lustrous individual wrappings depict fine filigree detailing, silver embellishment and the precious stones that adorn teapots dating back hundreds of years. Find The Package Design Book 4 in Taschen’s online store here.